1 min read

Rockwell Cooley Bio

By 5 on August 3, 2020

As an Energy Advisor at 5, Rockwell Cooley is a powerful part of the company’s presence throughout the Northeast region. Rockwell’s ability to help clients stems from her long-standing industry experience, dating back to 2003. Furthermore, having served clients from both the supplier side and the consultant side, Rockwell serves clients with a well-rounded approach and a robust set of tools. 

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Topics: People Team Bios
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Sean Ewart Bio

By 5 on July 13, 2020

Sean Ewart joined Luthin Associates in July 2020. As Regulatory Director, Sean works with our clients, prospects, and members of Consumer Power Advocates (CPA) on utility rate cases and regional reliability issues.

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Topics: People Team Bios
2 min read

Matt Shaw Bio

By 5 on January 1, 2020

Technology is a major catalyst for 5’s success. As the creator and architect of its technology platform, Matt plays a vital role in the company’s growth trajectory.

Matt joined the 5 team in 2014 to transform business operations with the conception, design, and management of the company’s proprietary technology, Level5. This platform streamlines 5’s entire value chain from marketing and operations to accounting and executive reporting. Level5 provides faster and better analytics, saves time, and improves accuracy and transparency.

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Stephen Kass Bio

By 5 on January 1, 2020

Steve’s diverse professional career includes 14 years of service as a distinguished Naval Officer, a nuclear submarine design engineer, and work as a university administrator in addition to nearly 20 years of experience in the deregulated energy industry. His technical and project management background, combined with his strategic planning prowess and the ability to lead others, makes him a tremendous asset for 5.

Steve joined 5 in 2013, having known and worked with several of the founding partners for almost 20 years across three different companies. In his role as Vice President, Steve manages the client experience team while also overseeing many of the sales and marketing operations of the company related to CRM management and recruiting.

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Topics: People Team Bios
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Andrea Marin Bio

By 5 on January 1, 2020

Andrea Marin joined 5 in 2017 to promote competitiveness and educate end-user clients throughout Mexico. In her role as General Director, Andrea is responsible for developing and managing the overall business, including oversight of strategic planning, business development, and operations.

Before 5, Andrea worked for an electricity supplier and natural gas marketer, in a business development role. She also has extensive experience in the regulatory and reform movements within Mexico, having worked for the Ministry of Environment & Natural Resources, as well as several firms as an independent advisory and law clerk.

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Brendan Boyle Bio

By 5 on January 1, 2020

Brendan Boyle joined Luthin Associates in March of 2020. As an Energy Analyst, Brendan and the team work together with our clients to develop innovative strategies to mitigate risk and reduce cost over time.

Brendan’s energy experience is wide and deep, having worked on both the retail supplier and broker sides of the business including roles with Tradition Energy, Hess Energy, Direct Energy, and Legend Energy Advisors. Brendan has provided clients with full-service energy management services, helping them meet energy efficiency goals and maintaining regulatory and licensing requirements. Before entering the energy industry, Brendan worked at KMPG as an audit analyst.

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1 min read

Brian Hayduk Bio

By 5 on January 1, 2020

Growth and innovation are defining hallmarks of Brian Hayduk’s career in the energy industry. He has extensive experience in corporate strategy, business development, marketing, mergers and acquisitions, portfolio management, and the development of deregulated energy businesses throughout North America.

Having worked on the supply side of the deregulated electricity market since the late 1990s, Brian has unmatched industry knowledge. In 2011, he co-founded 5 and assembled a team of energy market innovators, engineers, commodity traders, technologists, and business development professionals joined by a common purpose - to deliver unparalleled procurement services and advice that result in cutting-edge energy solutions for clients.

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Topics: People Team Bios
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Cady Thomas Bio

By 5 on January 1, 2020

Cady’s work in the energy industry began as a sales support analyst for First Choice Power shortly before she joined 5 as the company’s first employee in late 2011. She accepted the job knowing that she’d be asked to play a pivotal role in the creation of 5’s unique company culture.

As Pit Boss, Cady leads the Pit Crew, the operational hub of the company. She is responsible for managing the company’s processes and interactions with key stakeholders including suppliers, utilities, vendors, and the internal team as well. The Pit Crew handles thousands of requests each week including custom analytics, retail pricing, and deal structuring, on-going client service, and automation, while also ensuring the seamless flow of information and communications among team members and clients.

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1 min read

Chris Watson Bio

By 5 on January 1, 2020

Chris Watson joined 5 in 2012 and serves as a Senior Energy Advisor. Chris embodies 5’s unique team-based approach to service delivering best-in-class solutions for a multitude of clients, including many cities, counties, school districts, hospitals, and water utility districts.

In his role as an advisor, Chris helps clients develop a proactive strategy that is focused on a wide array of topics including procurement, operational improvements, renewables, sustainability, distributed generation, and more to control and reduce energy costs over time.

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Eric Bratcher Bio

By 5 on January 1, 2020

Eric has worked in the deregulated energy market since 2002 and has tremendous experience in data analytics, pricing, load forecasting, and strategy development. Eric adds irreplaceable value to 5’s stakeholders, including clients, suppliers, and team members, through his aptitude for problem-solving and his desire to educate others. Since joining the team in 2012 as the head of 5’s analytics team, aka the Nerds, Eric has raised the bar for what clients expect from their energy advisory team.

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Topics: People Team Bios